[InetBib] Vortragseinreichung für IFLA-KOngress in Singapur

[Hella Klauser <Klauser@xxxxxxxxxxxxxxxxxxxxx>]

Liebe Kolleginnen, liebe Kollegen,

noch bis zum 31. Januar 2013 können Vortragsthemen zum Thema 'Marketing on a 
Shoestring' eingereicht werden für den IFLA-Weltkongress in Singapur im August 
2013.  Die komplette Ausschreibung finden Sie folgend.

Wir freuen uns auf Ihre Einreichungen und  Projekte!

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Call for Papers  IFLA World Library Congress Singapore, 2013 IFLA Management 
and Marketing Section



THEME: Marketing on a Shoestring: A Lightning Round of Ideas



Libraries of all types are challenged to stretch limited resources to respond 
to diverse customer group wants and needs. Enthusiastic library users are 
calling on libraries to provide popular services such as e-books, government 
information and Internet access.  Libraries serve as the premiere providers of 
lifelong learning resources and as repositories for society's knowledge bank. 
These growing and disparate roles require increased financial support from 
funders and other key stakeholders.  Strategic marketing planning is critical 
if today's library staff are to maintain services and resources, as well as to 
effectively communicate funding needs.  In this changing environment, budgets 
for marketing the library are minimal or non-existent.

Yet sometimes good partners, ideas, strategy and support have more impact than 
even an increase in funding.   "Marketing on a Shoestring: A Lightning Round of 
Ideas" will "spark" creativity by offering illustrative case studies and points 
of view for successful marketing strategies that are not costly, but will  gain 
recognition and resources.  We are planning for an "electrical" exchange that 
will help attendees promote their libraries in communities where it counts.



We have the following suggested themes for potential speakers, but feel free to 
come up with your own ideas:



  *   Successful marketing outcomes with little financial support - how does 
this work?

  *   "Free" social media tools - how can these best facilitate marketing?

  *   Unpaid partners, stakeholders and advocates:  what role can they play in 
implementing the library's marketing strategy?

  *   Marketing mix strategies:  how can the library change the place of 
delivery, cost to customer and/or promotion without driving up library costs?

  *   No or little cost advertising:  how can the library gain cooperation from 
the media?

  *   Secondary data such as census reports or other marketing data:  how can 
this best be used for today's library?

SUBMISSION GUIDELINES

Papers can be written and given in any of the official IFLA languages: English, 
French, German, Russian, Spanish, Arabic, Chinese. However, abstracts should be 
submitted in English.

Proposals for Marketing Papers must be submitted by January 31, 2013, must be 
in English and must include the following:



  1.  Title of proposed presentation

  2.  Outline/abstract of the proposed paper/presentation (no more than 300 
words)

  3.  Name(s) of presenter(s)

  4.  Position or title of presenter(s)

  5.  Presenter(s) employer or affiliated institution

  6.  E-mail address

  7.  Telephone/fax numbers

  8.  Short biographical statement regarding the presenter/s

  9.  Language of presentation



Because this is a lightning round, 10 minutes will be allowed for a summary 
delivery of the paper at the session, followed by a 5 minute period to raise 
questions.  The questions will be taken down and during the last half hour, 
presenters will be asked to answer the questions, and additional questions will 
also be taken from the audience.  The full written paper is not to be read.



IMPORTANT DATES

Submissions

Submission deadline: January 31, 2013. Please indicate "IFLA Proposal WLIC 
2013" on the subject line.

Proposals should be sent by email to:

Hella Klauser  
klauser@xxxxxxxxxxxxxxxxxxxxx<mailto:klauser@xxxxxxxxxxxxxxxxxxxxx<mailto:klauser@xxxxxxxxxxxxxxxxxxxxx%3cmailto:klauser@xxxxxxxxxxxxxxxxxxxxx>>

For more information, please contact:

Hella Klauser 
klauser@xxxxxxxxxxxxxxxxxxxxx<mailto:klauser@xxxxxxxxxxxxxxxxxxxxx<mailto:klauser@xxxxxxxxxxxxxxxxxxxxx%3cmailto:klauser@xxxxxxxxxxxxxxxxxxxxx>>



Review Process

The Review Committee will evaluate all submitted materials and successful 
applicants will be notified by March 8, 2013.

Complete accepted papers must be between 3000 and 6000 words in length, be an 
original submission not published elsewhere and are due by May 31, 2013, so 
that translations can be organized.

All papers will be published on IFLA.org Please note All expenses, including 
registration for the conference, travel, accommodation etc., are the 
responsibility of the authors/presenters. No financial support can be provided 
by IFLA, but a special invitation can be issued to authors.



Mit freundlichen Grüßen

Hella Klauser

Deutscher Bibliotheksverband

Kompetenznetzwerk für Bibliotheken

Internationale Kooperation

Fritschestr. 27-28

19585 Berlin

Tel.: +49 (0)30 644989916
klauser@xxxxxxxxxxxxxxxxxxxxx<mailto:klauser@xxxxxxxxxxxxxxxxxxxxx<mailto:klauser@xxxxxxxxxxxxxxxxxxxxx%3cmailto:klauser@xxxxxxxxxxxxxxxxxxxxx>


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