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[InetBib] Call for Papers for IFLA Weltkongress in Singapur 2013 Marketing on a shoestring
- Date: Fri, 14 Dec 2012 10:21:59 +0000
- From: Hella Klauser <Klauser@xxxxxxxxxxxxxxxxxxxxx>
- Subject: [InetBib] Call for Papers for IFLA Weltkongress in Singapur 2013 Marketing on a shoestring
Liebe Kolleginnen, liebe Kollegen,
die IFLA-Sektion Management und Marketing ruft zu Vorträgen auf für den
IFLA-Weltkongress, der vom 17.-23.August 2013 in Singapur stattfinden wird.
Das Thema lautet: 'Management on a shoestring'. Die komplette Ausschreibung
finden Sie am Ende dieser Mail.
Frist für die Einreichungen ist der 31.Januar 2013.
Für Vortragende gibt es bis zum 31.12.2012 die Möglichkeit, einen
Reisekostenzuschuss bei BI- International (BII) zu beantragen:
Wir freuen uns auf Ihre Einreichungen und Projekte!
Call for Papers IFLA World Library Congress Singapore, 2013
IFLA Management and Marketing Section
THEME: Marketing on a Shoestring: A Lightning Round of Ideas
Libraries of all types are challenged to stretch limited resources to respond
to diverse customer group wants and needs. Enthusiastic library users are
calling on libraries to provide popular services such as e-books, government
information and Internet access. Libraries serve as the premiere providers of
lifelong learning resources and as repositories for society's knowledge bank.
These growing and disparate roles require increased financial support from
funders and other key stakeholders. Strategic marketing planning is critical
if today's library staff are to maintain services and resources, as well as to
effectively communicate funding needs. In this changing environment, budgets
for marketing the library are minimal or non-existent.
Yet sometimes good partners, ideas, strategy and support have more impact than
even an increase in funding. "Marketing on a Shoestring: A Lightning Round of
Ideas" will "spark" creativity by offering illustrative case studies and points
of view for successful marketing strategies that are not costly, but will gain
recognition and resources. We are planning for an "electrical" exchange that
will help attendees promote their libraries in communities where it counts.
We have the following suggested themes for potential speakers, but feel free to
come up with your own ideas:
* Successful marketing outcomes with little financial support - how does
* "Free" social media tools - how can these best facilitate marketing?
* Unpaid partners, stakeholders and advocates: what role can they play in
implementing the library's marketing strategy?
* Marketing mix strategies: how can the library change the place of
delivery, cost to customer and/or promotion without driving up library costs?
* No or little cost advertising: how can the library gain cooperation from
* Secondary data such as census reports or other marketing data: how can
this best be used for today's library?
Papers can be written and given in any of the official IFLA languages: English,
French, German, Russian, Spanish, Arabic, Chinese. However, abstracts should be
submitted in English.
Proposals for Marketing Papers must be submitted by January 31, 2013, must be
in English and must include the following:
1. Title of proposed presentation
2. Outline/abstract of the proposed paper/presentation (no more than 300
3. Name(s) of presenter(s)
4. Position or title of presenter(s)
5. Presenter(s) employer or affiliated institution
6. E-mail address
7. Telephone/fax numbers
8. Short biographical statement regarding the presenter/s
9. Language of presentation
Because this is a lightning round, 10 minutes will be allowed for a summary
delivery of the paper at the session, followed by a 5 minute period to raise
questions. The questions will be taken down and during the last half hour,
presenters will be asked to answer the questions, and additional questions will
also be taken from the audience. The full written paper is not to be read.
Submission deadline: January 31, 2013. Please indicate "IFLA Proposal WLIC
2013" on the subject line.
Proposals should be sent by email to:
For more information, please contact:
The Review Committee will evaluate all submitted materials and successful
applicants will be notified by March 8, 2013.
Complete accepted papers must be between 3000 and 6000 words in length, be an
original submission not published elsewhere and are due by May 31, 2013, so
that translations can be organized.
All papers will be published on IFLA.org
All expenses, including registration for the conference, travel, accommodation
etc., are the responsibility of the authors/presenters. No financial support
can be provided by IFLA, but a special invitation can be issued to authors.
Mit freundlichen Grüßen
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Tel.: +49 (0)30 644989916
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