Yahoo To Buy Overture

[Mario Kowalak <kowalak _at__ ub.fu-berlin.de>]

Liebe LeserInnen von INETBIB,
das duerfte, wenn es sich bestaetigt, fuer einigen Wirbel im Web sorgen:

Ich zitiere aus "Search Engine Watch":,
http://searchenginewatch.com/searchday/article.php/2234821


"Yahoo! to Acquire Overture

By Chris Sherman, Associate Editor

Yahoo! announced that it will acquire Overture, one of the largest
providers of paid listings to search engines and other web portals. Under
the terms of the agreement, each outstanding common share of Overture will
receive 0.6108 shares of Yahoo! common stock and $4.75 in cash, reflecting
an aggregate purchase price of approximately $1.63 billion.

"The combined assets position Yahoo! as the largest global player in the
rapidly growing Internet advertising sector," said Terry Semel, chairman
and chief executive officer, Yahoo! Inc. "Together, the two companies will
be able to provide the most compelling and diversified suite of integrated
marketing solutions around the globe, including branding, paid placement,
graphical ads, text links, multimedia, and contextual advertising."

We'll be updating the story throughout the day today as it continues to
unfold. Danny Sullivan will take an in-depth look at the acquisition in
tomorrow's Search Engine Update. Meanwhile, here are some links to other
sources of information about the transaction..."



  Mit freundlichem Gruss

   Mario Kowalak

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